As of 2014, the number of internet users worldwide was 2.92 billion, up from 2.71 billion in the previous year. Now it’s 2015, at least 230 million jump can be expected! It takes almost 220 million leap in 2013 from 2012.

Take a look how the numbers are rising-

Now, let me ask a simple question, which is- why do we need a website or mobile app for our business?

Options are-+

1) To inflate sales,

2) To promote our business,

3) To showcase our growth,

4) Providing service to our customers/clients on a 24*7 basis.

The answer must be- ALL including some others. 🙂

To inflate sales/Generate revenue: The prime target is to generate revenue, by default! Once we get a website/app it places us on the WWW around the world, gives your business a recognition then and there. If you are locally based, having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to browse your products or services.

Simultaneously, there are a lot companies in the market who always look for popular websites to place their ads based on PPC and Affiliate programs.

To promote our business: Whether you are ill or on a holiday, whether it’s one o’clock in the night or Christmas day, the internet never closes – which means your business is open round the clock. If you choose to have an online store, your customers will be able to order when they want to buy, rather than limiting themselves to your opening times.

To showcase our growth: What does marketing mean? There is no point if you only keep promoting your business through ads. Customers or clients do always look for a popular service providers- and what does popular mean- those who have potential growth. Isn’t it? So you must showcase your business growth to attract more and more buyers.

Providing service to our customers/clients on a 24*7 basis: If you own a physical store you need to be in certain time frame to provide required services to your customers. On the contrary, if you have a website or eCommerce site you will be able to provide customer service round the clock. People can access you site whenever they want and do necessary actions be it apply for returning products (Online), submit a feedback regarding your services and products etc.

• A well-designed website will make your business appear in more professional and exquisite way. In fact, a well-considered website can fool customers into thinking your business is larger than it is and could even level the playing-field between your business and its more established competitors.
• Having a website will be cheaper than buying or renting premises, and could attract business from further afield than a high-street based business strategy.

What Requires: A website or a mobile app should always be exquisite and lucid yet professional designed which could engage the audiences’ eyes. The User Interface needs to be fully interactive and user friendly as well.

There is no point if one has a website with very basic UI. You need to attract users and make them stay on your site so that they will navigate through out the site and get to know about your services or products.

A website should always be Responsive (Mobile Friendly). As now a days people start accessing internet through their mobiles or tabs or pads, nothing is more frustrating than trying to find something on a mobile site and having to go to the “full site” to find it.

Responsiveness makes the contents of a site look better. There is a benefit of having the same style on your mobile phone that you have on your desktop. It’s just condensed.

Some basic Features should be integrated in a website- a) Map, b) FAQ, c) About Us, d) Contact us, e) Link to Social Media like Facebook/Twitter/LinkedIn/YouTube etc.

The number of internet users is still counting-